ADVENTURE TOURISM AD
School project
2022
Focus: Market Research, Visual Composition & Layout
Apps: Adobe InDesign
WestKoast Adventure Tourism is an adventure travel company operating from Vancouver, BC, specializing in adventure tourism packages. The company offers three travel packages, EXTREME, UTMOST & BEYOND, each unique in its own way and catered for specific customer groups. These packages include activities such as sky diving, kayaking, mountain climbing, trekking, backcountry skiing, mountain biking & unique safari tours.
THE BRIEF
- Choosing 1 of the tour packages, fully explore all stages of the concept development process
- Identify goals;conduct primary & secondary research
- Define a target audience & create personas
- Develop an attention getting concept to communicate key messages about the company & a call to action
- Create a design that reinforces the concept
DELIVERABLES
A half-page (7.5 x 4.5“) ad that will be used for both digital & print marketing, with a short presentation including design rationale.
RESEARCH & PLANNING
Tasked with developing this package from the ground up, I chose what types of activities, accommodations, etc. this tourism package would include as well as finding a suitable host location.
DEFINING A MARKET & BUILDING PERSONAS
- Outdoor enthusiasts
- Physically active people
- Thrill seekers
INTERESTED IN:
- Pushing their boundaries
- Exploring unique features of BC’s West Coast
Keywords
THRILL
ADVENTURE
WILDERNESS
CHALLENGE
FEARLESS
WEST COAST
SKETCHES
IDEATION
DRAFTS
